Red Sticker Campaign
by Phuong Cac Nguyenin coolhunting.com
The move by Los Angeles Museum of Contemporary Art director Jeffrey Deitch to remove commissioned street artist Blu's artwork from the institution's exterior was polemic—not to mention ironic—being that it happened just a few months shy of its blockbuster "Art in the Streets" show, which opens later this month. However, surprisingly, it wasn't issues of censorship nor irony that drove private organization MOCA-latte to launch its Red Sticker Campaign. Giving ordinary citizens the opportunity to stand in Deitch's shoes, the project's purposes are to ultimately point out the power behind a sole individual's opinion, as well as to bring the public closer to the discussion of public art.
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